What is SEO?
SEO stands for Search Engine Optimization. This refers to optimizing the content on your website to make it more readily available and accessible to your potential customers.
By regularly posting relevant and original material on your site, you will start to be recognized as an authority in your field by your customers, but also by google and other search engines. This helps you get to the top of the page on google when people search for answers or information pertaining to your area of expertise.
SEO is the most practical and effective method for building your client base for several reasons.
A few of the most important benefits are:
- Cost effectiveness
- Creating an authority site
- Increasing traffic quantity and quality
- No need to clutter your site with ads
- Helps streamline your goals and aspirations
- Building something that lasts
An Economical Approach
One of the main reasons SEO content is such a popular method for boosting traffic and sales is because it is cost effective.
Paying a writer (like myself) to write a few articles a week is a very small price to pay for the potential return on investment (ROI), that SEO content affords.
In the days of pre-internet, cold calling was a widely used method for procuring new customers. This approach is time-consuming and costly, because not only do you have to find the right people to contact, you also have to pay someone to make all these calls.
With the cold-calling approach you risk bothering people and infringing on their personal space.
With SEO you get customers that are seeking YOU out. People that are demonstrating an interest in what you have to offer from the very start.
Another huge benefit of SEO practices is that you start to build an authority site in your niche, or area of expertise.
By consistently posting original and informative material, you are assembling a collection of useful and applicable data that can help solve problems and improve lives.
Not only will your customers recognize this as you continue to develop your foundation, but so will google rankings.
Quantity and Quality Traffic
Possibly the most crucial goal of SEO is to generate more traffic to your website, so people can see what you have to offer.
Well, regularly posted SEO content not only increases the quantity of traffic to your site, but also the quality.
People that have been directed to your website because of what they have typed into a search engine, are what is considered as quality traffic.
These people are already looking for the information you have to offer, or are looking for a solution to a problem you can solve.
A lot of business owners starting out with a new website will use affiliate advertising as a source of income. This approach is fine if it is done tastefully, advertising directly related products or services.
However, a website plastered with affiliate advertising looks cheap and desperate.
With SEO, your focus is on spreading awareness about the quality of your solutions.
Delivering consistently interesting and useful material to your readers and viewers means you will need to develop a game plan about the topics and subjects you want to present.
It can help reveal the specific goals and aspirations you are hoping to achieve with your website.
Focusing on the specific issues you want to solve and the knowledge you want to impart, will help establish the keywords you want to focus on in your SEO content.
Finally, when you implement SEO strategies to bring awareness to your website, you are building something that lasts.
By regularly posting information on pertinent topics, you begin to develop a library of data that will continue to accumulate on your website and can be referenced at any time.
Traffic boosting methods like paid traffic and affiliate advertising do not have these same lasting results.